Head of e-commerce
- Strategic and operative management of all aspects of the BtoC e-commerce including
creation and launch of the online store, business planning, team management,
marketing activities, customer service, user experience, webdesign, content strategy,
web analytics, SEO and SEM - Growth to market leader in the BtoC online sales of live aquarium animals in Germany, Austria and Switzerland
- Continuous identification and implementation of business development initiatives
- Development of the european and swiss market using a multi-store environment
Freelance Marketing Consultant
- Marketing consulting for small and medium businesses in the photography industry
- International business development support for internet startups (France / Germany)
- Photography, web and graphic design
Marketing Manager
- Planing and development of the marketing activities (trade shows, PR, advertising)
- Redesign and optimization of the website (Joomla CMS)
- Internet marketing and search engine optimization (SEM, SEO, Google Adwords)
Marketing Project Manager
- Management of several marketing and sales projects in a matrix environment (Sales Force Automation, Customer Relationship Management)
- Market Research Manager for Germany
- Participation in the development of the annual business and marketing plan
- Support of the sales and marketing directors at various strategic projects
Executive assistant
- Assistance for several top management projects (price policy, brand management, sales force management, HR management, …)
- In charge of the internal balanced scorecard
- Executive support for the preparation of strategic decisions and annual budget
Corporate Market Research
Writing of a semimonthly electronic newsletter about company’s competitors as a freelance student.