Head of e-commerce

  • Strategic and operative management of all aspects of the BtoC e-commerce including
    creation and launch of the online store, business planning, team management,
    marketing activities, customer service, user experience, webdesign, content strategy,
    web analytics, SEO and SEM
  • Growth to market leader in the BtoC online sales of live aquarium animals in Germany, Austria and Switzerland
  • Continuous identification and implementation of business development initiatives
  • Development of the european and swiss market using a multi-store environment