03.2024 -
present
• Over 15 years of experience in the fields of business management, marketing and e-commerce
• Experience in managing projects and teams
• Master of Business Administration (MBA) in international marketing
• Trilingual: french, german, english
WORK EXPERIENCE
03.2011 -
02.2024
2. Head of e-commerce
MasterFisch, Freiburg i.B. (Germany)
- Strategic and operative management of all aspects of the BtoC e-commerce including
creation and launch of the online store, business planning, team management,
marketing activities, customer service, user experience, webdesign, content strategy,
web analytics, SEO and SEM - Growth to market leader in the BtoC online sales of live aquarium animals in Germany, Austria and Switzerland
- Continuous identification and implementation of business development initiatives
- Development of the european and swiss market using a multi-store environment
12.2009 -
03.2011
3. Freelance Marketing Consultant
Freelance, Munich (Germany)
- Marketing consulting for small and medium businesses in the photography industry
- International business development support for internet startups (France / Germany)
- Photography, web and graphic design
04.2007 -
03.2009
4. Marketing Manager
uwe electronic, Unterhaching (Germany)
- Planing and development of the marketing activities (trade shows, PR, advertising)
- Redesign and optimization of the website (Joomla CMS)
- Internet marketing and search engine optimization (SEM, SEO, Google Adwords)
05.2003 -
10.2005
5. Marketing Project Manager
Somfy, Rottenburg a.N. (Germany)
- Management of several marketing and sales projects in a matrix environment (Sales Force Automation, Customer Relationship Management)
- Market Research Manager for Germany
- Participation in the development of the annual business and marketing plan
- Support of the sales and marketing directors at various strategic projects
05.2002 -
04.2003
6. Executive assistant
Somfy, Rottenburg a.N. (Germany)
- Assistance for several top management projects (price policy, brand management, sales force management, HR management, …)
- In charge of the internal balanced scorecard
- Executive support for the preparation of strategic decisions and annual budget
12.2000 -
11.2001
7. Corporate Market Research
Acterna, Eningen u.A. (Germany)
Writing of a semimonthly electronic newsletter about company’s competitors as a freelance student.
EDUCATION
2004 -
2006
1. MBA, International Marketing
ESB - European School of Business, FH Reutlingen (Germany)
Master of Business Administration international marketing, FIBAA accredited
1998 -
2000
2. Master’s Degree, International Business
ESIDEC - Ecole Supérieure Internationale de Commerce, Metz (France)
« Responsable Commercial en Biens et Services Industriels » (Sales Manager for industrial goods and services)
1996 -
1998
3. Associate’s Degree, Industrial Engineering
Université Louis Pasteur, Strasbourg I (France)
DUT Génie Industriel et Maintenance
FURTHER TRAINING
11.2021 -
06.2022
1. Strategy @ HEC Paris
Online certificate
Online Certificate Strategy @ HEC Paris
- Business Strategy
- Corporate Strategy
- Strategy Implementation
04.2009 -
11.2009
2. Online Marketing & Social Media
Parental leave
Advanced self-training in online marketing and social media.
10.2006 -
03.2007
3. Desktop and Web Publishing
Macromedia academy for new media, Munich (Germany)
Adobe Creative Suite Professional Training:
Photoshop, Indesign, Illustrator, Dreamweaver