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e-commerce / marketing / strategy

Laurent Seyller

Managing Director, fetra France SARL
Kembs, France / Email / LinkedIn / Xing / Print
01

Profile

Over 15 years building and running e-commerce and marketing operations across France, Germany and Switzerland — from launching a niche online store to market leadership, to now heading the French subsidiary of a German industrial handling equipment manufacturer.

Business & team management E-commerce & digital strategy Technical fluency — e-commerce, ERP, CRM Visual & UX sensibility MBA, international marketing FR / DE / EN
02

Skills

Language

  • French native
  • German fluent
  • English fluent
  • Spanish basic

Systems & tools

  • PrestaShop 15 years
  • ERP Dynamics NAV
  • CRM
  • Digital marketing tools
03

Experience

2024 — present

Managing Director

fetra France SARL — French subsidiary of a German manufacturer of industrial handling equipment

Strategic and operational responsibility for the French market — driving B2B business development, financial performance, sales channels and the subsidiary's digital transformation.

2011 — 2024

Head of e-commerce

MasterFisch, Freiburg i.B. (Germany) — European leader in the online sale of live aquarium animals
  • Strategic and operative management of all BtoC e-commerce: store creation and launch, business planning, team management, marketing, customer service, UX, webdesign, content strategy, web analytics, SEO/SEM
  • Grew the business to european market leader in BtoC online sales of live aquarium animals
  • Continuous identification and implementation of business development initiatives
  • Developed the European and Swiss market through a multi-store environment
2009 — 2011

Freelance Marketing Consultant

Freelance, Munich (Germany)
  • Marketing consulting for small and medium businesses in the photography industry
  • International business development support for internet startups (France / Germany)
  • Photography, web and graphic design
2007 — 2009

Marketing Manager

uwe electronic, Unterhaching (Germany) — solutions in contact technology, temperature management & automation
  • Planning and development of marketing activities: electronica / productronica trade shows, PR, advertising
  • Redesign and optimization of the website (Joomla CMS)
  • Internet marketing and search engine optimization (SEM, SEO, Google Adwords)
2003 — 2005

Marketing Project Manager

Somfy, Rottenburg a.N. (Germany) — global leader in home automation & motorization
  • Managed several marketing and sales projects in a matrix environment (Sales Force Automation, CRM)
  • Market Research Manager for Germany
  • Contributed to the annual business and marketing plan
  • Supported sales and marketing directors on strategic projects
2000 — 2003

Early career

Executive Assistant, Somfy (2002–2003) — strategic and budget support to top management. Corporate Market Research, Acterna (2000–2001) — competitor intelligence, freelance.
04

Education

2004 — 2006

MBA, International Marketing

ESB — European School of Business, FH Reutlingen (Germany)

FIBAA-accredited Master of Business Administration in international marketing.

1998 — 2000

Master's Degree, International Business

ESIDEC — École Supérieure Internationale de Commerce, Metz (France)

« Responsable Commercial en Biens et Services Industriels » (Sales Manager for industrial goods and services).

1996 — 1998

Associate's Degree, Industrial Engineering

Université Louis Pasteur, Strasbourg I (France)

DUT Génie Industriel et Maintenance.

05

Further training

2021 — 2022

Strategy @ HEC Paris

Online certificate

Business Strategy, Corporate Strategy, Strategy Implementation.

2009

Online Marketing & Social Media

Parental leave

Advanced self-training in online marketing and social media.

2006 — 2007

Desktop and Web Publishing

Macromedia Academy for New Media, Munich (Germany)

Adobe Creative Suite Professional Training: Photoshop, InDesign, Illustrator, Dreamweaver.